Is this campaign about prohibition?

No way! This campaign is about increasing awareness of alcohol-related harms. We do not think alcohol should be banned. We just want to encourage people to be more mindful of their alcohol use and how it impacts themselves, their families and our community.

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This initiative is made possible by the Community Fund for Canada’s 150th, a collaboration between The Guelph Community Foundation, the Government of Canada, and, extraordinary leaders from coast to coast to coast.